The Benefits of Omnichannel Retail
In today’s rapidly evolving retail landscape, offering customers the flexibility to shop across multiple channels is no longer a bonus—it’s a necessity. Omnichannel retail creates a seamless shopping experience across multiple channels by integrating brick-and-mortar stores, e-commerce platforms, mobile apps and other touch points into one cohesive process. While consumer expectations continue to shift as […]
How Retailers Can Meet Customer Expectations in the Modern Age
Modern shoppers expect speed, convenience and reliability in every shopping experience. Whether they’re shopping online or in-store, they demand fast delivery and product availability for seamless transactions. To stay competitive in the age of instant gratification, retailers must optimize their operations to meet the expectations of their customers. Read on to learn how. Strategic Inventory […]
5 Retail Mistakes to Avoid
Running a successful retail business involves more than just great products and customer service. Behind the scenes, operational efficiency plays a critical role in a retail business’s success and customer satisfaction. From packaging decisions to inventory management, even small missteps can lead to wasted resources and increased costs. Avoiding these common pitfalls can help retail […]
Why You Should Embrace Multichannel Retail
You’ve probably heard the terms “single-channel” and “multichannel” floating around for a while, but what do they mean? In short, they’re both retail strategies that define how you approach selling and marketing products to your customers. Single-channel is exactly what it sounds like; choosing one avenue to reach customers. Multichannel means reaching customers on multiple […]
3 P’s to POP Off the Shelf
When it comes to making a product stand out on the shelves, Orora believes in the 3 P’s: product, packaging, and point-of-purchase (P.O.P.) displays.
