Day: July 29, 2025

What is Underconsumption and What Does it Mean for Retailers?

In recent years, underconsumption has become a widespread trend across social media and among consumers for various reasons. At the core of underconsumption is consuming less, especially if the expense or product can be viewed as unnecessary or nonessential. While many factors outside of the retail industry have driven this trend, consumers purchasing less has […]